Am an existing owner of the FSX & P3D (32 bit) versions, and looking to buy for v4. On the announcement in the news section you've stated:
Existing customers do not forget to log in to receive your discount
However logged in or out I get the same price of $28 shown. On going through to the payment page it gets worse, instead of $28, it then gives me a UK price of £27, which works out to paying more than the original price even with the VAT of 20% included is more than it should be at current exchange rates. I'll be honest, I tend to avoid stores like the plague that charge different prices for digital only products based on region - you end up paying more for no extra service or value, but in this case I have no choice over where to buy from.